The Risk Worth Taking
Every bold idea starts with a whisper—an instinct you can’t ignore, even when everyone else tells you to play it safe.When I first shared the vision for the Floga App, I heard the same words over and over again… “Don’t do it! It’s difficult, you’ll spend a fortune, and you’ll be stuck dealing with endless bugs and problems… […]
Why You’ll Want the Floga App
What if your yoga practice could feel as intuitive as breath—effortless, intelligent, and entirely your own? That’s the experience we’ve built with the Floga App. It’s not just another yoga app—it’s a complete reinvention of how you move, grow, and connect through your practice. Here’s a look at what makes it truly extraordinary: 1) Sequence Building, Reimagined We took the powerful […]
[3] The Next Chapter: Introducing the…
Over the past few emails, I’ve shared pieces of a bigger story—one about transformation, growth, and the bold leap forward we’re about to take together. Today, I’m thrilled to finally reveal the next chapter of our journey: It’s called the Floga App, and it’s going to revolutionize how yoga is accessed and experienced in the […]
[2] What If There Could Be More?
“Have we checked everything? We need everything to be perfect before going to production.” If there’s one thing building something like PlayPauseBe teaches you, it’s the value of incredible attention to detail. Once the printing machine starts, there’s no going back. There’s no room for errors—no incorrect information, no misaligned illustrations, no Sanskrit names that […]
[1] How It All Started… and Where We’re Heading Next
Exactly five years ago, Giulia, our illustrator, finally told me, “Yes, I’m going to do it.” At the time, PlayPauseBe was just an idea—a seed of something bigger—and I was searching tirelessly for the perfect illustrator to bring our first yoga deck to life. I had a long list of candidates, but none felt like […]